Internet Marketing

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

FEATURES

Exercises allow learners to practice in the actual application being studied. A file containing the text of the exercises. Activities that allow users to apply course concepts in an interactive questioning environment. A glossary provides a reference for definitions of unfamiliar terms. A skill assessment generates a customized learning path based on the results of a pre-test.

INCLUDES

Your E-Business 4 hour(s) Getting Started 3 hour(s) Influences on E-Commerce 3 hour(s) Killer Apps 4 hour(s) Developing Your E-Business 5 hour(s) Real-Time and Data Mining 4 hour(s) Lowering Your Business Costs 5 hour(s) Customer Service and Payment 4 hour(s) Marketing Your E-Business 5 hour(s) Advertising on the Internet 4 hour(s) Building Marketing Strategy 5 hour(s) Resource Planning 4 hour(s) Managing Your E-Business 5 hour(s)